In the heart of Assam, where verdant hills roll into misty valleys and tea estates stretch across the horizon, a trailblazer is redefining the tourism landscape of Northeast India. Alyssa Rani Singha, the visionary Co-founder of Seven Sisters Holidays, is not only building a tourism brand but also nurturing a cultural movement rooted in sustainability, inclusivity, and regional pride.

Who is Alyssa Rani Singha?

Alyssa Rani Singha is an entrepreneur and changemaker from Assam, driven by a deep passion for her homeland and its people. As the co-founder of Seven Sisters Holidays, she has emerged as a leading advocate for promoting responsible tourism in Northeast India. Her efforts are instrumental in giving travelers authentic experiences while simultaneously uplifting local communities.

Born and raised in Assam, Alyssa’s early exposure to the region’s diversity—ethnic, ecological, and cultural—inspired her to showcase this lesser-known paradise to the world. After completing her education in hospitality and travel management, she realized the potential of Northeast India as a unique tourism destination and decided to pursue her passion full-time.

The Birth of Seven Sisters Holidays

Founded in 2016, Seven Sisters Holidays is a boutique travel company that specializes in curated experiences across all eight Northeastern states: Assam, Arunachal Pradesh, Meghalaya, Manipur, Mizoram, Nagaland, Tripura, and Sikkim.

The name itself reflects regional pride and unity—referring to the “Seven Sister States” and including Sikkim as the often-mentioned “eighth sister.” Alyssa, along with her co-founders, envisioned a company that would go beyond the conventional model of tourism. Their goal was to provide immersive, eco-friendly, and community-based travel opportunities that celebrate the richness of Northeast India.

Today, Seven Sisters Holidays is known for its personalized itineraries, cultural tours, wildlife experiences, and village stays. The company also collaborates with indigenous artisans, storytellers, and guides to ensure that tourism directly benefits the local population.

A Champion of Sustainable and Ethical Tourism

Alyssa Rani Singha stands out not just for her entrepreneurial skills but also for her commitment to ethical tourism practices. In an age where mass tourism often disrupts ecological balance and local lifestyles, Alyssa promotes a conscious alternative.

Under her leadership, Seven Sisters Holidays actively practices:

• Community Engagement: Partnering with local homestays, craftsmen, and tour guides ensures income generation at the grassroots level.
• Cultural Preservation: The tours highlight indigenous traditions, music, crafts, and cuisine, fostering pride among local communities while educating tourists.
• Eco-tourism: From low-impact transportation to promoting plastic-free travel, environmental conservation is integral to the company’s philosophy.

Alyssa believes that tourism should be a two-way street—where travelers gain life-changing experiences, and host communities receive respect, recognition, and resources in return.

Promoting Assam and the Northeast on the Global Map

Despite its natural beauty and cultural wealth, Northeast India has often been overlooked in mainstream Indian tourism. Alyssa Rani Singha has made it her mission to change this perception.

Through strategic collaborations with travel bloggers, international agencies, and regional tourism boards, Alyssa has helped put Assam and its neighboring states on the global tourism radar. Her participation in global travel expos and tourism summits has opened doors for international visitors, adventure seekers, and cultural enthusiasts eager to explore the Northeast.

Some of the top experiences promoted by Seven Sisters Holidays include:

• Kaziranga National Park Safaris in Assam
• Living Root Bridge treks in Meghalaya
• Tribal cultural festivals in Nagaland
• Buddhist Monastery tours in Arunachal Pradesh
• Tea estate experiences in Upper Assam
• Hornbill Festival packages that emphasize cultural exchange

Empowering Women Through Tourism

As a woman entrepreneur in a male-dominated industry, Alyssa Rani Singha also serves as a role model for aspiring women professionals in the Northeast. She actively supports women-led initiatives in tourism, crafts, and hospitality. From training female guides to mentoring young women in business, Alyssa is determined to make tourism a tool for women’s empowerment.

Seven Sisters Holidays employs a significant number of women in various roles—from content creators and operations managers to on-ground tour facilitators. Through workshops and capacity-building programs, Alyssa ensures that local women have the skills and confidence to thrive in the tourism ecosystem.

Recognitions and Impact

Alyssa’s efforts haven’t gone unnoticed. She has been featured in regional publications and tourism forums as one of the top young entrepreneurs from Assam. In 2022, she received the Women in Tourism Award from the Northeast India Travel Association (NEITA) for her contributions to sustainable travel.

Under her leadership, Seven Sisters Holidays has impacted over 10,000 travelers and worked with more than 250 local partners, including artisans, guides, and homestay owners. The company’s consistent efforts to preserve cultural heritage and promote offbeat destinations have not only attracted tourists but also encouraged locals to see their homeland through new eyes.

Navigating Challenges in Northeast Tourism

Promoting tourism in Northeast India comes with its fair share of challenges—be it poor connectivity, limited infrastructure, or lingering stereotypes about safety and remoteness. Alyssa Rani Singha has approached these issues with innovation and resilience.

She has lobbied for better policy support and worked with government bodies to streamline permits and improve road networks. By investing in digital storytelling and transparent communication, Alyssa has also tackled misinformation and built trust among travelers.

Her adaptability was especially evident during the COVID-19 pandemic. While many travel companies shut down, Seven Sisters Holidays pivoted to virtual cultural experiences, storytelling sessions, and digital campaigns that kept the spirit of the Northeast alive.

A Vision for the Future

Looking ahead, Alyssa envisions expanding Seven Sisters Holidays into a holistic platform that offers education, eco-volunteering, and wellness retreats in the Northeast. She hopes to launch training centers for sustainable tourism and collaborate with tribal councils and NGOs to protect endangered cultures and ecologies.

Her long-term dream is to see the Northeast emerge not just as a travel destination but as a global case study in inclusive and regenerative tourism.

Final Thoughts

Alyssa Rani Singha’s journey is a testament to the power of passion, purpose, and persistence. By combining her love for Assam with her entrepreneurial vision, she has redefined what it means to travel—transforming it from a transaction into a transformative experience.

Through Seven Sisters Holidays, she invites the world to discover a region that’s as culturally rich as it is naturally stunning. But more importantly, she urges us to travel thoughtfully, respectfully, and with open hearts.

In Alyssa’s own words:
“Tourism is not just about seeing new places—it’s about seeing old places with new eyes, and connecting with the people who call them home.”